Microsoft has changed it’s logo for the first time since 1987, in anticipation of a new line of Microsoft products. The software giant has been built around the keyboard and mouse PC which is slowly fading from existance and they aim to change gears and push towards the needs of a mobile and touch based computing market .
The new logo looks clean and the four colored squares are straight and not wavy like previous versions and closely resemble the new tile icons used in Windows 8. The new clean Segoe font represents the new clean design of Windows 8.
There are a lot of smart people at Microsoft and this is most likely only the first of many major changes to come for the company. Adapting to change and updating your look and letting consumers know that you’re “current” is important, you need to feel that Microsoft is in the here and now, you need to feel that they can handle the needs of today’s computing market and this new look and mindset for Microsoft will hopefully convey this message. We live in a new era of computing, and Microsoft will not just sit and watch the world change, they aim to show us that they are changing and evolving with it.
Many other companies change with the times as well, take fast food resturaunts like McDonalds for example. McDonalds has introuced healthier food options like apples and have added fireplaces and flat screen TVs to it’s resturaunts. Subway introduced touch screen menus to streamline taking orders in the drive thru. Overall, it’s refreshing to see change every now and then as it pushes the industry forward and breaks through barriers. Your seeing the advantages of having good competition in action.
Microsoft has changed its logo five times since its launch.
