Google has recently launched a music subscription service, “Google Play Music, All Access“. The launch followed it’s initial announcement at Google’s I/O conference in San Francisco. The service currently comes in two flavors, Standard and All Access. The Standard edition let’s you store up to 20,000 of your songs, have sync-free access to your music from anywhere, and of course you can always buy music from the Google Play library. The All Access option has all of the aforementioned features but also includes an unlimited online radio mode which you can customize to your liking.
The standard option is free. The All Access option will cost $9.99/ month unless you sign up before 6/30, then you can get in for $7.99 / month.
So, Google has a music subscription service now, what’s the big deal? We have seen this before, it’s nothing ground breaking right? Well, the short answer is no but it’s not really about pushing limits, it’s about getting into the game and Google has a big advantage by being deeply integrated to the Android market. That’s a lot of exposure and a lot of potential subscribers. Not to mention that Google will undoubtedly find a way to make things more appealing over time.