Apple CEO Tim Cook sat down with Kara Swisher and Walt Mossberg of AllThingsD yesterday and you can now watch the entire interview here on the embedded video below.
Tim Cook discussed quite a few topics during the interview but a few stand out from the rest. One of the more notable moments in the interview was when Tim Cook mentioned that there’s a possibility that iOS could offer a richer API toolset for developers. Apple has received a lot of criticism of being too locked down and developers have long wanted to get deeper access to iOS, which soon could be a reality. Cook did mention that although 3rd parties may gain more access into iOS, they would not do it in such a way that compromises the customer experience.
Of course no major announcements were made, not that we we’re expecting any, but Cook did seem to hint at a few things to come. One of those things is Apple TV, not the little content streaming box but an actual Apple Television. Cook mentioned that it’s an area that needed to be brought up-to-the-times as television hasn’t changed much over the years. Perhaps, Apple could do with TV what it did for the smart phone industry. Here is a quote from Tim Cook on the question about an Apple TV.
I don’t want to go into detail, but it continues to be an area of great interest for us. The product and relationships we’ve built provide a lot more knowledge than we would have otherwise. And popularity has been larger than we thought, and we aren’t marketing it.” – Apple CEO Tim Cook
During the interview they touched on other subjects like wearable tech, Android, and they even went into taxes, which Apple has recently been under the microscope for, mainly in how it manages it’s finances over seas and how that tax money makes it back, or doesn’t, to the US. Cook does mention that it’s not a situation unique to Apple and it is an area that needs reform.
Thanks to MacRumors for the video link.