Microsoft is trying to get you to part with your iPad in hopes that you will buy a Surface RT/Pro instead. You can bring in a used iPad 2, 3, or 4 and get a minimum of $200 on a gift card for use at the Microsoft store. Of course the offer can be used towards other Microsoft products as well, like Xbox or anything else that you fancy in the Microsoft store.
Microsoft has been ramping up it’s campaign against Apple as of late as it tries to gain some ground in the mobile device market. The Surface opened up to some pretty weak sales and unfortunately this trend has continued throughout the life of the product. Microsoft’s tablet has already seen a price cut, which is now permanent, and currently the RT version is selling for $349 while the Pro version is selling for $799.
Despite weaker sales numbers Microsoft does see a strong future for mobile versions of Windows and will soon be revealing Surface 2 to the world on September 23rd which will ship with Windows 8.1.