GeekwithEnvy

Computers

Will Mac Pro Get a Much Needed Refresh?

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Mac Pro

The Mac Pro hasn’t seen an update in quite a while and it’s really starting to show it’s age. Pro users are getting quite impatient with Apple by now and some have even sent emails directly to Tim Cook complaining about how they feel that Apple has essentially forgotten about it’s pro users and has decided to focus purely on the iPhone and iPad business.

It makes sense that Apple would focus most of their attention to these products since they are by far their most popular but it’s time for the Mac Pro to get some love and Tim Cook actually responded to the email by saying that there are some updates in store for 2013.

USB 3.0, Thunderbolt and CPU upgrades are just a few of the much needed updates to the Mac Pro line. Hopefully, we will get an announcement next week at the World Wide Developers Conference which begins June 10th and continues through to the 14th. Macrumors has mentioned that supplies of the Mac Pro have decreased significantly among various suppliers which does seem to hint toward a refresh.

Video: D11 Interview of Tim Cook

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Apple CEO Tim Cook sat down with Kara Swisher and Walt Mossberg of AllThingsD yesterday and you can now watch the entire interview here on the embedded video below.

Apple CEO Tim Cook
Apple CEO Tim Cook (Source:Apple)

Tim Cook discussed quite a few topics during the interview but a few stand out from the rest. One of the more notable moments in the interview was when Tim Cook mentioned that there’s a possibility that iOS could offer a richer API toolset for developers. Apple has received a lot of criticism of being too locked down and developers have long wanted to get deeper access to iOS, which soon could be a reality. Cook did mention that although 3rd parties may gain more access into iOS, they would not do it in such a way that compromises the customer experience.

Of course no major announcements were made, not that we we’re expecting any, but Cook did seem to hint at a few things to come. One of those things is Apple TV, not the little content streaming box but an actual Apple Television. Cook mentioned that it’s an area that needed to be brought up-to-the-times as television hasn’t changed much over the years. Perhaps, Apple could do with TV what it did for the smart phone industry. Here is a quote from Tim Cook on the question about an Apple TV.

 I don’t want to go into detail, but it continues to be an area of great interest for us. The product and relationships we’ve built provide a lot more knowledge than we would have otherwise. And popularity has been larger than we thought, and we aren’t marketing it.” – Apple CEO Tim Cook

During the interview they touched on other subjects like wearable tech, Android, and they even went into taxes, which Apple has recently been under the microscope for, mainly in how it manages it’s finances over seas and how that tax money makes it back, or doesn’t, to the US. Cook does mention that it’s not a situation unique to Apple and it is an area that needs reform.

Thanks to MacRumors for the video link.

Blizzard’s Project Titan Back To The Drawing Board

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BlizzardLogo

Blizzard Entertainment’s top secret MMO project “Titan” has apparently had a complete reboot and has essentially gone back to the drawing board. Many fans of Blizzard have been anticipating some details on the secret MMO project, but now they may not get anything until at least 2016.

ZAM contacted Blizzard about the rumors and received this response:

We’ve always had a highly iterative development process, and the unannounced MMO is no exception. We’ve come to a point where we need to make some large design and technology changes to the game. We’re using this opportunity to shift some of our resources to assist with other projects while the core team adapts our technology and tools to accommodate these new changes. Note that we haven’t announced any dates for the MMO.” – Blizzard Entertainment

It’s likely that they have pulled some resources form Titan, which currently has no release schedule, to work on higher priority projects while Titan catches it’s breath and gets an overhaul.

Microsoft Heating up the War on Apple

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It’s quite obvious that the iPad is successful but what about the competition? What about the ASUS Vivo Tab RT? We see it but why should we buy it over an iPad? There hasn’t been a lot of companies, including Microsoft, that have been willing to make direct comparisons to the iPad, we don’t see a lot of the “I’m better than you and here’s why” type of advertising. So, you can imagine that it would be kind of refreshing to see an ad like this pop up on TV every now and then, and that’s exactly what’s happening.ApplevMicrosoft

Full disclosure, I own an iPad and love it, but I know, and I’m sure all of you know, that’s it’s far from perfect and it often seems like the competition just completely avoids talking about the iPad and it’s limitations.

You may be thinking, why do we care and as an iPad user why do I care? Well, the simple answer is that we will all benefit from intense competition. The more back and fourth there is the better the products get, it creates an environment that’s favorable for innovation and creativity. Remember the Space Race? Sometimes we even see price drops because of aggressive advertising.

This latest commercial is bold, to the point, and makes a direct comparison the iPad. Will it work? Who knows? but it definitely makes things interesting and can cause these companies to re-think things and possibly add new features just to try to silence the competition. You can see the commercial below.

 

Microsoft Getting Rid of Points and Going With Cash

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MS Gift Card

Most of us hate virtual currencies, myself included, they never seem to add up the way you want them to and there’s always a few virtually unusable points left over in the end, just enough to make you consider buying more right? Except that you probably don’t because you need to buy a preset amount that’s more than what you need. This is all very bad and the big question is, what’s wrong with the currencies we already have?

MS Point Card

Microsoft has apparently been thinking about this and thankfully will likely be switching over to a gift card system that uses cash instead of virtual currency like Xbox Points. It’s also highly likely that this change won’t just be for Xbox users, it will also be applied to the Windows Store and Windows Phone Store as well.

Many other companies use a standard cash based gift card system and it works out quite well, Microsoft’s gift card and cash based system should be just as successful. It will help tie together Microsoft’s marketplace and hopefully make it a more appealing place to shop.