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Apple’s WWDC is Nearing

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Image credit: 9to5 Mac

Apple’s upcoming World Wide Developer Conference (WWDC) is creating a lot of buzz in the tech community and rumors are at critical mass. What’s next for iOS, OSX and will there be any hardware announcements?

It’s highly likely that Apple will announce iOS 7 at this years event especially considering that banners, like the one above, are being placed at Moscone West in San Francisco, California where the event is being held.

iRadio could be a Spotify or Pandora replacement and with the recent announcement of Apple closing deals with all three major music labels, WWDC could be the perfect place to introduce the new service. OSX 10.9 is also very likely, especially considering we didn’t get any news about an OSX refresh earlier this year and the fact that there’s also a big banner with an “X” on it at Moscone, much like the iOS one. I’m thinking that we will see more integration of iOS features into OSX along with Jony Ive’s UI changes in look and feel, which is rumored to be much “flatter”.

What about hardware? Apple could be refreshing the MacBook Air and MacBook Pro with new 4th generation Intel hardware, which we mentioned earlier this week. It’s hard to believe that the MacBook line up could get much thinner but they may do just that as well. If you have never picked up a MacBook Air, it almost feels fake and making it thinner would actually be pretty impressive. We have also been waiting quite a while for a big update for the Mac Pro and anything at all about this would be nice. There are also hopes to hear things like an Apple TV announcement or an iWatch release but like with any of this, we won’t know till the conference begins.

The conference is June 10-14 and you can get complete details including a schedule on Apple’s developer page.

Intel Introduces 4th Generation Processors

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Intel has just introduced it’s 4th generation Core processor line and they are pushing right along with some serious gains over previous generations.

One of the most notable improvements with the Intel’s 4th generation processors has got to be power consumption. Intel has claimed that they have achieved a 50% improvement in battery life over the last generation while watching video or browsing and that could be over 9 hours . As far as standby goes, Intel says it has gained two or three times as much battery life then the last generation and in some cases they have had 10-13 days of standby on a single charge.

Let’s not forget about graphics, Intel is pushing ahead with Intel® Iris™ graphics which will double 3D performance in gaming. It looks like there will be a few different options to choose from including the the Intel HD 4600 and the faster Iris Pro 5200.

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Intel’s Graphics Naming (Source: Intel)

Intel’s 4th genration is focusing on 2-in-1 devices and their goal was to harness the kind of power you would normally expect on a PC but in a mobile form factor. This is exactly what’s needed in today’s mobile market and it looks like Intel has delivered on their promises. If you are patiently awaiting next weeks World Wide Developers Conference (WWDC) you can probably expect Apple to include these new processors in their announcements.

You can read Intel’s official announcement for complete details.

 

 

Intel’s Graphics Get Serious With Iris

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Integrated graphics haven’t really been know for their performance, for years they were really just there to give us the most basic video features, but today’s mobile oriented market and demand for rich media has changed the game.

Intel made a solid effort with the HD 4000 series chip which performs surprisingly well under a lot of different conditions. You can actually get a semi-solid frame rate with most games on low to medium settings and performance in most other gpu dependent applications is solid. Now, Intel is getting serious with it’s next generation chip, Iris, which will offer more than 2x the performance of current the GPU.

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Source: Intel

Intel says that their next step in graphics will be a 75x increase in performance over earlier efforts since 2006, which shows off Intel’s ever increasing attention to GPU performance, but without sacrificing efficiency. The 4th generation Haswell (Intel’s Codename) line will be very power efficient and that’s critical now that the focus has shifted to a battery powered and mobile world.

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Source: Intel

Clearly, there’s a lot to look forward to in the next year or so as we continue to see better overall performance numbers from onboard graphics. It is interesting to think about what AMD and Nvidia will do in response to Intel’s recent efforts. At the very least it will force chip makers to continue to be innovative and to rethink and rework non-discrete graphics, something that could help bring down costs as well.

 

Apple Thinking About Dropping Intel

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Apple has been very successful when it comes to developing  their own chips, like the new Dual Core A6X. These chips are growing more and more powerful with each iteration and soon, according to Bloomberg, Apple feels that they will eventually be able to cram enough power into their chips to run their laptops and desktops as well. In 2005 Apple decided to bring Intel into the mix when it came to processing power for the Mac. Intel makes some of the fastest an most powerful chips on the planet including the i7, which is the current chip used across the Mac experience.

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The idea here is to create a seamless experience across their entire product line up, something Microsoft is also trying to achieve. Having the same chip architecture in each device can make that happen. There’s no doubt that Apple will try their hardest to make everything they can in-house, but how will this impact the Apple community?

Can Apple really create a chip that can do everything just as well as a world class Intel chip can do? After all, were not talking about Angry Birds here. I am trying to imagine running applications like Adobe Photoshop and Final Cut Pro on an Apple CPU, it just doesn’t feel like it’s possible.

Apple can attract the talent needed to design great chips but this is still new territory for them and they will need time to grow and learn as a chip manufacturer. Yes, mobile devices are very powerful these days but the processing demands of pro users is many times that of any current mobile chip and at least for now, I can’t see any immediate change in the near future. As for the the next ten years or so, we could be looking at a much different story.

One of the great benefits of Apple moving to an Intel based machine was the ability to run Microsoft software on Apple hardware. If Apple were to switch chips, would you still be able to run Microsoft Windows on the Mac? How well would other developers receive that new chip line up? I think that this could potentially isolate Apple again and in way that works against them. Could this move be as bad as the decision to abandon Google and release an unfinished Map product? It’s not just the power of the Intel chip, it’s also about the name. Consumers want to see “Intel Inside” their Mac computers, it gives us confidence in that product’s capabilities, it’s a name we have grown to trust over the years.

It’s important to note that these are just rumors at best, but I don’t have any doubt in my mind that Apple is hard at work trying to find ways to put the Apple logo on everything they can inside their machines.